New Skin Bleaching Treatment: Whitenicious


by Jeff Davis

We all know what many Blacks (especially Black women) really want. They want to look White. Well, here’s yet another attempt.

The U.K. Daily Mail reports: “A Nigerian and Cameroonian pop star who launched a skin cream called Whitenicious has defended her product after critics branded it an ‘abomination’ for promoting skin-bleaching. In an interview with Ebony, Dencia claims that the skincare cream is intended to remove dark spots, and that it is out of her control if customers use it to whiten their entire skin.”

“Defending her own drastically altered appearance since she started using Whitenicious, the singer asserts: ‘I was never that dark in real life… And guess what? I don’t even care because [critics] are bringing me business.’”

“According to the product website, Whitenicious – which bears the slogan, ‘Say goodbye to pigmentation and spots forever’ – effectively lightens skin in just seven days.”

“Skin bleaching is a growing trend in Dencia’s native West Africa, and critics are angered that it appears she is promoting it with her product ‘When you take that picture and you put a picture of Dencia darker, this is what you’re telling people – the product really works. And guess what? People really want to buy it. It’s what it is. I don’t really care,’ the singer admitted.”

Isn’t it a little curious that in nations that don’t have steady electric grids, that skin-whitening appears to be a high priority?

Many American Blacks are obsessed with looking less African. Most African men shave their heads so their nappy hair doesn’t grow into an Afro. Black women resort to hair-straightening treatments including Michelle Obama. We all remember Michael Jackson, who used his wealth to delete all his African traits from his wide nose to his big lips to his kinky hair to his dark skin.

If all the races are equal, then why do Blacks go to such trouble and expense trying to look more like White people?

The article continues “Still, she refutes the idea that she is glorifying lighter skin, claiming it is for removing dark spots only and that she came up with the name because it’s symbolic for fresh beginnings and purification…”

“Specifically, the pop star has been criticized for using her own changing skin tone as a marketing technique. Pictures of Dencia taken in 2011 show her with much darker pigmentation compared to the Whitenicious campaign where she appears several shades lighter.”

Race has never been about the color of the skin. It’s about the genes that make White people more creative and intelligent and Blacks more criminal. It’s inevitable that someone will discover a way to lighten up African skin. The big problem is an African still has all the same genetic problems no matter what he or she looks like.


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